Special promotions are an excellent way to support pharmacies’ marketing and image creation. However, the right timing plays a major role, especially in seasonal markets. Many advertised products are subject to strong demand cycles, so it is important to schedule promotions accordingly.
How you benefit: The Promotional Calendar, using several years’ worth of neutral market data, provides INSIGHT Health with an optimal planning basis for presenting the right products and the necessary selection at the ideal time. In addition, the Promotional Calendar integrates planning modules that allow pharmacies to systematically organize their promotions and manage them more effectively using a cost planning system.
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