The implementation of the 2007 GKV-WSG (“GKV-Wettbewerbs-Stärkungs-Gesetz”; Act for Strengthening Competition in Public Health Insurance) brought about changes to pharmaceutical sales and in particular to the role of field sales forces. The function of key account management has become well established and indispensable to many companies. New players, such as health insurance companies and associations of Statutory Health Insurance (SHI) physicians, have become active on the market, and alternative forms of health care services (doctor networks and GP-centred models) are growing in relevance.
Our wholesale and prescription data take these factors into account: as well as enabling precise sales force management, you receive prompt insights into new developments, which can be observed in finest geographic structures, if rebate contracts are in place.
For more information, please contact: RWehrmann@insight-health.de