Daily Pharmacy Data: Insights Into the German Retail Pharmacy Market

APO Daily data capture the daily product movements in community pharmacies, providing you with a unique perspective on the German pharmacy market. 

Leveraging daily data submissions from approximately 7,000 reporting pharmacies, we extrapolate the entire pharmacy assortment — both prescription drugs (Rx) and OTC products — down to the pharmaceutical registration number (PZN) level for the German community pharmacy sector. This data is delivered to you on the second business day after collection, enabling you to gain immediate, up-to-date insights into market developments.

Gain agility by leveraging the rapid availability of daily pharmacy purchasing and pharmacy sales data to:

✔ Monitor new product launches in near real time.

✔ Track your own point-of-sale (POS) campaigns and marketing activities.

✔ Identify competitors’ marketing initiatives.

✔ Assess the impact of newly implemented rebate contract tenders.

✔ Detect unexpected or seasonal trends in the pharmaceutical market early—and respond promptly if needed.