Weekly Pharmacy Data: Insights Into the German Pharmacy Market

Our comprehensive reporting on weekly product movement from community pharmacies to end consumers — both nationally and regionally — draws from our pharmacy panel of approximately 7,000 pharmacies providing continuous data. This gives you a holistic overview of the market and supports precise market potential assessment.

These data empower you throughout your product launch and beyond: You can closely monitor pharmacy sales (sell-out), purchasing (sell-in), and inventory levels, enabling you to strategically position your products within the competitive landscape.

In addition to tracking pharmacy sales by billing types — statutory health insurance (SHI), private health insurance (PHI), or self-medication — you can also analyze a range of distribution metrics.

• How are sales evolving after a new product launch?
• How successful are your marketing activities and point-of-sale campaigns?
• How does the market change following a patent expiration?
• What is the significance of private health insurance prescriptions?
• How well is my product distributed in the market?