Weekly Pharmacy Data: Insights Into the German Pharmacy Market

Our data for APO Weekly show weekly product movements from community pharmacies to end consumers at national and regional levels. This comprehensive reporting draws from our pharmacy panel of approximately 7,000 pharmacies providing continuous data. This gives you a holistic overview of the market and supports precise market potential assessment.

These data empower you throughout your product launch and beyond: You can closely monitor pharmacy sales (sell-out), purchasing (sell-in), and inventory levels, enabling you to strategically position your products within the competitive landscape.

In addition to tracking pharmacy sales by billing types — statutory health insurance (SHI), private health insurance (PHI), or self-medication — you can also analyze a range of distribution metrics.

• How are sales evolving after a new product launch?
• How successful are your marketing activities and point-of-sale campaigns?
• How does the market change following a patent expiration?
• What is the significance of private health insurance prescriptions?
• How well is my product distributed in the market?