Physician Targeting – Driving Effective Sales Strategies 

Our diverse physician targeting strategies empower you to maximize resource efficiency by reaching the highest possible share of prescriptions with a focused target group. Leverage our latent potential analytics to identify prospective new prescribers and unlock valuable growth opportunities. At the same time, you can pinpoint low-potential prescribers and tailor your engagement with resource-saving initiatives. Our insights also highlight products that can be successfully promoted together, enabling synergistic sales approaches.

Additionally, our physician targeting solutions support you in determining the optimal size of your sales force and provide a foundation for sales force structuring and optimization. For further details, visit our section on Territory Alignment.

Our unique data foundation, combined with an advanced analytics model, enables highly targeted estimates of prescription potential for individual physicians. This model incorporates:

• our regional prescription data,
• our patient data,
• regional characteristics,
• practice attributes,
• physician profiles,
• model results at the physician level.

By combining pharmacy billing data across various levels, we deliver an unparalleled perspective on prescribing behavior.

Depending on the selected model, a trust center approach is also available: Prescription information at the individual physician level covers approximately 80 % of the statutory health insurance (SHI) market.