Source of Business for a Holistic Market View

With our Source of Business analyses, you can track all market dynamics at a glance using a broad set of key performance indicators. Monitor product behavior in its competitive environment based on longitudinal anonymized patient and prescription data, and identify patient characteristics specific to each KPI. This enables you to evaluate your promotional activities and uncover strategic areas for action.

Among other things, you will get answers to questions such as:

• How does my product perform compared to competitors and over the course of a promotional phase?
• How loyal are my patients?
• How many patients are newly initiated on my product or have switched to it?
• Which physician specialty groups are key decision-makers for specific therapy options?
• What is my patient share in the dynamic versus the static market?

All levels of analysis (manufacturer, active ingredient, product, pharmaceutical registration number) are available, and markets and product aggregates can be tailored to your specific needs.

Source of Business analyses can be conducted both for purely competitive markets and for add-on markets. We will be happy to advise you on which type of analysis is best suited to your objectives.