Cluster Analyses 
- Your Next Best Action for the Sales Force 

Cluster analyses are a powerful call to action for your sales force. With our customer-specific, interactive tracking and analytics tool, you can conduct a systematic territory analysis to identify strengths, weaknesses, opportunities, and risks within your sales territories down to the micro level, as well as pinpoint best-case and worst-case scenarios for each sales territory.

You also gain visibility into shifts in market share and the impact of micro-marketing activities.

The cluster analyses are based on SHI billing data. To map prescriptions at a local level, geography-related market data are used. To break down prescriptions by physician specialty group, specialty-related market data are applied.

To perform a cluster analysis, the data for a defined market segment are evaluated using statistical algorithms, based on the current cell structure.