With our various physician targeting approaches, you can use your resources efficiently by achieving the highest possible prescription share with the smallest possible target group. Identify potential new prescribers with the help of our latent potential analysis and discover new growth opportunities. At the same time, you can identify low-potential prescribers for less resource-intensive measures. It is also possible to identify products that are suitable for cross-selling. 

Our physician targeting also supports you in determining the ideal number of sales representatives and serves as a basis for sales force structure development and optimisation (territory alignment).

Our unique database, combined with a sophisticated analysis model, provides accurate estimates of the prescription potential of individual target physicians. This analysis model incorporates:

• our regional prescription data
• our patient data
• regional characteristics
• practice characteristics
• physician characteristics
• model results at physician level

The combination of pharmacy billing data at various levels provides a unique insight into prescribers.

Depending on the model selected, a trust centre approach is also possible: prescription information at the individual physician level covers approximately 80 per cent of the statutory health insurance market.