Target Group Monitoring – Effective Sales Models

Our target group monitoring is a powerful tool for measuring the success and efficiency of your traditional and multi-channel sales force. It provides a solid foundation for making informed marketing and sales decisions. Each target group monitoring solution is developed in close collaboration with our customers and tailored to their unique needs.

In addition to quantifying sales activities from a national, regional, or campaign-specific perspective, our target group monitoring enables you to:

• track physician specialty groups identified during targeting over time,
• supplement your analysis with key prescribing metrics,
• and evaluate the physician-pharmacy interaction.

For more information on physician targeting, click the button below.

eReps are sales professionals who operate exclusively through digital and telephone channels. Our target group monitoring provides answers to the following key questions:

• Is it worthwhile to deploy eReps?
• Will the use of eReps remain cost-effective compared to traditional sales teams in the long term?
• Are eReps better suited for certain target groups than others?

Physician specialty groups are defined by the client and transmitted to the Trust Center. For each group, specific key metrics are generated, forming the foundation for further analysis. These prescription data at the individual physician level cover approximately 80 percent of the statutory health insurance (SHI) market. For inquiries relating to the private health insurance (PHI) market, we supplement our analysis with regional data.