Medical Cannabis: Unique Insights. Successful Product Launches.

The medical cannabis market is one of the youngest segments in the German pharmaceutical sector. As a pioneer in this field of market research, we have been collecting and analyzing data since the German medical cannabis market opened in 2017. Our unique portfolio of market analyses, initial consulting for your market entry, and customized workshops for your product launch positions your brands and products for success right from the start.

We provide the foundation you need: top-tier data quality down to highly granular regional levels.

• Tailor-made and flexible solutions
• Ongoing product development and optimization in close collaboration with our clients
• Prescription data at PZN level available since July 2021 for even more detailed and accurate analyses in the SHI market
• Extrapolated private health insurance shares derived from a panel of over 7,000 reporting pharmacies

We believe the best way to plan your future offerings is with our Patient Insights. These are based on anonymized healthcare services data from more than 64 million patients, whose real-world care we have been capturing and analyzing since March 2020. This corresponds to around 77 percent of all statutory health insurance (SHI) patients in Germany. All results can be extrapolated to the overall SHI market. For this purpose, we use a data privacy–approved process for anonymized data collection via a trust center. 

With our Patient Insights, you can analyze by parameters such as:

• Number of patients
• Age and gender
• Prior and co-medication
• Therapy adherence

Tailored special analyses are also possible. We are happy to support and advise you on all questions related to patient-level insights.

Drawing on our collaboration with numerous leading industry partners and our deep understanding of the market, we developed the Green Line: Analytics and solutions designed to move you a quantum leap forward. Patient insights, product launch and lifecycle, sales management and targeting – we give your sales and marketing the powerful boost they need.