AdobeStock_459637535 1.jpeg Market Movement Monitor

Tracking Individual Market Dynamics with the Market Movement Monitor

With the Market Movement Monitor (MMM), we address the current needs of the pharmaceutical industry and the challenges around product availability in the German pharmaceutical market. To identify and manage supply shortages and out-of-stock situations at an early stage, we have developed a methodology that uses long-term trend analysis to define thresholds for an alert system. Supply shortages and resulting issues in reliably ensuring patient care can arise for a number of reasons, including:

Disruptions in international supply chains
Dependence on suppliers in other manufacturing countries
Production downtime
Limited availability of raw materials
Unexpected surges in demand
Framework

The Market Movement Monitor puts you in the advantageous position of gaining early, week-by-week insights into medication inventories in both the OTC and prescription drug (Rx) segments. This enables you to derive insights into stock levels, sell-in and sell-out trends, as well as potential supply shortages and imminent out-of-stock situations. As a result, you can react quickly to emerging developments and proactively engage with statutory health insurance companies, full-range pharmaceutical wholesale and community pharmacies.

Advantages of the Market Movement Monitor

Targeted monitoring of market dynamics and developments in the OTC and prescription drug (Rx) segments with regard to medicinal product stock levels
Weekly deep dives into specific KPIs
Near real-time tracking of distribution targets and marketing activities
Continuous view of geographic developments (by federal state, KV regions, and/or customized sales force structures)
Long-term monitoring and alert system
Insightful visualization via Power BI
Flexible modular setup tailored to individual customer preferences

Your Benefit with the Market Movement Monitor

Early detection of supply shortages and proactive engagement with statutory health insurance companies, wholesalers, and pharmacies
Prompt adjustment of production lines
Cost savings through reduced product loss
Supply chain optimization
Timely adaptation of tender management
Targeted pricing strategies
Increased customer satisfaction through reliability
Enhanced reputation through consistent product availability

Database

When developing new products and services, Insight Health draws on a unique data foundation in the pharmaceutical market.

Our comprehensive weekly analysis is powered by multiple data sources:

Pharmacy sale (sell-out), inventory, and distribution data; extrapolation based on the Insight Health pharmacy panel
Pharmacy purchasing (sell-in): full survey of wholesale distribution across all full-range pharmaceutical wholesalers; extrapolation of direct business based on the Insight Health pharmacy panel