Data-Driven Launch Support – Deep Market Access. Excellent Launch.

The better prepared a market entry is, the more successful it will be. Our market analyses make the difference. With our detailed insights into market size, market growth, market forecasts, the competitive landscape, and untapped potential, you can make decisions with maximum confidence.

Equally essential for precise launch planning are valuable insights into patients, specialist physicians, and community pharmacies. With our data on substitution, rebate contract tenders, and patent structures, you maintain a clear view of potential market dynamics and can position yourself optimally for a successful market entry.

Christian Bensing, Member of the Executive Management Board at Insight Health
Christian Bensing, Mitglied der Geschäftsführung und verantwortlich für Marketing und Vertrieb bei Insight Health
“We deliver exactly the relevant, customer-specific data you need to optimally prepare your launch. And most importantly, we deliver fast.”

Christian Bensing, Member of the Executive Management Board at Insight Health

Insights From Physicians All the Way to Patients

Physician Insights 

Prescriber analyses with all relevant physician specialty groups, diagnoses, prescriptions, initiations, and follow-up prescriptions. We identify early adopters and key opinion leaders among physicians.

Pharmacy Insights

Validated pharmacy data from a representative panel and precise extrapolation methods: We create detailed pharmacy profiles and pharmacy environment analyses, and determine inventory values and product availability.

Patient Insights 

Real-world insights into patients’ everyday lives. Using anonymized healthcare services data, we create a comprehensive picture that includes demographic information, patient history, co-medications, therapy, and compliance.

Always Keeping Market Dynamics in Focus:
Additional Solutions to Support Your Market Entry

Rebate Contract & Tender Analysis

The Tender Alert automatically notifies you of rebate contract tenders issued by statutory health insurance companies for your relevant substances.

Substitution

Our Substitution Monitor gives you full transparency from the physician’s prescription all the way through to prescription billing – delivering valuable insights for continuous optimization.

Patent Data

The international patent database Shark provides ongoing updates, for example on EMA approvals, and offers access to patent data from 29 countries.

Life Cycle Management

Informed Decisions. Beyond the Launch.

We don’t see our work as finished when your product enters the market. Insight Health supports you at every stage of the product life cycle - before, during, and after launch. By leveraging reliable data, we perform comprehensive market analyses and deliver actionable insights for your pre-launch, launch, and post-launch strategies - all geared toward maximizing the commercial success of your pharmaceutical preparation.

Produktlebenszyklus
Produktlebenszyklus