Our Solutions
Our portfolio gives you access to relevant data insights from across the pharmaceutical markets.
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Pharmacy Insights: Putting Pharmacies in the Spotlight.
Pharmacy data serves as an essential resource for responding quickly to developments in the dynamic pharmaceutical market. Insight Health provides market-leading data, including pharmacy purchasing (sell-in) from the full-range pharmaceutical wholesale sector and pharmacy sale (sell-out) data from our representative pharmacy panel. This comprehensive view enables fact-based marketing decisions and targeted sales management strategies. By leveraging specifically selected KPIs, you can, for example, reliably track medicinal product availability. This allows you to proactively address out-of-stock situations and strategically prevent loss of revenue.
Numbers That Matter: Statistical Precision to Drive Your Pharmacy’s Success!
Our pharmacy data is built on a robust panel of around 7,000 community pharmacies and a proven extrapolation methodology developed by our data scientists. This empowers you to implement targeted marketing, optimize territory planning, and ensure effective performance monitoring.
Our Solutions in Pharmacy Insights
Pharmacy profiles / environmental analysis
With the Pharmacy Cube, we provide up-to-date structural data, key pharmacy figures, and characteristics for every pharmacy in Germany. We provide you with valuable insights for targeted pharmacy engagement.
Daily pharmacy data
APO Daily data captures the day-to-day inventory movements of community pharmacies, providing you with unique insights into the dynamics of the German pharmacy retail market.
Weekly pharmacy data
The mapping of weekly product movements in community pharmacies, based on our pharmacy panel, provides a comprehensive market overview and supports the identification of market potential.
Substitution
The Substitution Monitor consolidates both the pharmaceutical registration number (PZN) prescribed by the physician and the PZN dispensed by the pharmacy, combining two perspectives in a single database. This enables comprehensive analytics across the entire process, from prescription by the physician through to billing data.
Inventory values and product availability
With the Market Movement Monitor, we provide early insights into medicinal product inventories across both OTC products and prescription drugs. Our analytics deliver valuable information on inventory values, pharmacy sell-in and sell-out trends, supply shortages, and potential out-of-stock situations.