Patient and Prescription Profiles for Direct Competitive Benchmarking

With our anonymized patient and prescription profiles, you gain a direct competitive comparison that fully incorporates competing products. This enables you to identify opportunities and growth perspectives and to detect and derive trends at an early stage. You can also factor demographic characteristics of your patients into your strategy development.

Specifically, we offer the following analytics options:

• Patient and prescription volumes for freely definable markets and time periods
  See at a glance how many patients are behind your prescriptions and how intensive prescribing is per patient.
• Age and gender profiles
  Analyze the demographic characteristics of your patient population and understand how they compare directly with your competitors.
• Physician specialty group profiles
  Our analyses show your patient and prescription rates within the relevant physician specialty groups.
• Prescription distributions
  Our analyses provide initial indications of treatment adherence and discontinuation rates. In addition to direct comparability of single prescriptions with competitors, you also gain deeper insights into prescribing behavior among specialist physicians versus primary care physicians. You can also analyze the relevance of pack sizes and active ingredient strengths.